California College of Business, Science & Technology

Information Technology

Marketing Digital Engagement Strategy

Foundational Computer Literacy plus Design, Marketing, and Analytics, with social media marketing, search engine and performance marketing, culminating in a Digital Engagement Strategy project.

180 clock hours BPPE Approved 05/10/2022 100% Online
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Program Objectives

  • Demonstrate understanding of Marketing Digital Engagement Strategy.
  • Demonstrate knowledge of Microsoft Basics for administrative uses.
  • Demonstrate understanding of introductory marketing principles.
  • Demonstrate understanding of basic analytics.
  • Demonstrate understanding of social media marketing.
  • Apply search engine and performance marketing tools to digital engagement tasks.
  • Produce a final project in Digital Engagement Strategy.

Course Outline

6 required courses · 180 total clock hours · taken in the sequence shown

Official 2026 course outline (PDF)
Required course sequence for Marketing Digital Engagement Strategy
Seq.Course No.Course TitleClock Hours
1CS 100Computer Literacy30
2MDES 101Introduction to Digital Marketing30
3MDES 102Introduction to Analytics30
4MDES 108Social Media Marketing30
5MDES 106Search Engine and Performance Marketing30
6MDES 115Project — Digital Engagement Strategy30
Total Program Length180

All programs are non-degree, non-credit certificate programs measured in clock hours rather than semester credits.

  1. Course 1 · CS 100

    Computer Literacy

    30 hrs
    • Computing foundations
    • Productivity tools

  2. Course 2 · MDES 101

    Introduction to Digital Marketing

    30 hrs
    • Marketing funnel
    • Buyer personas
    • Channel mix

  3. Course 3 · MDES 102

    Introduction to Analytics

    30 hrs
    • Web analytics
    • KPIs
    • Reporting

  4. Course 4 · MDES 108

    Social Media Marketing

    30 hrs
    • Platform strategy
    • Content planning
    • Community management

  5. Course 5 · MDES 106

    Search Engine and Performance Marketing

    30 hrs
    • SEO
    • Paid search
    • Performance optimization

  6. Course 6 · MDES 115

    Project — Digital Engagement Strategy

    30 hrs
    • Strategy brief
    • Campaign build
    • Presentation

Learning Outcomes

  • Plan multi-channel digital marketing campaigns.
  • Measure campaign performance using analytics.
  • Deliver a portfolio-ready Digital Engagement Strategy project.

Take the next step toward Marketing Digital Engagement Strategy

Start your application or speak with our admissions team about enrollment, scheduling, and tuition.

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