Marketing – Digital Engagement Strategy

Description

This course introduces to the integrated digital marketing system. Students participating in this course will gain in-depth knowledge of promoting brands and products on social media, search engine marketing, online analytics, mobile apps, text messaging and emerging forms of digital platforms. Students will also learn how to create successful campaigns and messages designed specifically for each kind of channel. As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people aimed at achieving business goals such as acquiring, converting, and retaining online customers.

Course Outline:

• Word Level 1 and Level 2
• Excel Level 1 and Level 2
• PowerPoint
• Outlook
• Access
• Introduction to Marketing
• Introduction to Analytics
• Marketing in a Connected World
• Customer Segmentation and Journey Mapping
• Online Advertising and Programmatic Trading
• Search Engine and Performance Marketing
• Paid Search
• Social Media Marketing
• Innovation and Change Management
• CRM Strategies
• Digital Transformation Strategy
• Omni-channel Retailing
• Content Creation and Curation
• Web and Conversion Analytics
• Project - Digital Engagement Strategy
• Practicum

Marketing – Digital Engagement Strategy: Practicum (300 hours)

Course Outcomes:

Upon successful completion of this course student will be able to:

• Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
• Identify the key business drivers for digital and mobile adoption
• Develop and manage the internet marketing campaign for achieving defined marketing goals and objectives
• Determine the most lucrative online marketing strategies for acquisition, conversion, and retention of customers/clients
• Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns
• Leverage new models in business and e-commerce to increase profitability.
• New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics.
• Choose metrics to gauge and guide ongoing customer-centric efforts.

Career Opportunity:

Graduates of this program will be able to start their career with entry-level positions in medium to large-sized companies as an;

• Advertising administrator
• Advertising account executive
• Advertising and promotions coordinator
• Agency marketing department manager
• Assistant brand manager – advertising
• Correspondence and public inquiries manager
• Information service coordinator
• Internet communications manager
• Marketing consultant – advertising
• Online marketing manager
• Publicity administrator
• Sales and promotions coordinator
• Specialist – e-media advertising
• Tourism information technician
• Web communications administrator
• Web marketing administrator 

Course Duration

52 Weeks (1300 Hours)