Marketing – Digital Engagement Strategy

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Course Description:

This course introduces to the integrated digital marketing system. Students participating in this course will gain in-depth knowledge of promoting brands and products on social media, search engine marketing, online analytics, mobile apps, text messaging and emerging forms of digital platforms. Students will also learn how to create successful campaigns and messages designed specifically for each kind of channel. As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people aimed at achieving business goals such as acquiring, converting, and retaining online customers.

Is a Career in Marketing Right for You? Find Out!

Take the CCBST “Marketing - Digital Engagement Strategy Career Training Readiness Quiz”

This fun, online quiz takes 3 minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for. Get Your Career Training Readiness Score Now.

Course Outline:

Course Outline:  
Computer Literacy  
Introduction to Digital Marketing  
Introduction to Analytics  
Social Media Marketing  
Search Engine and Performance Marketing  
Project – Digital Engagement Strategy  

Course Outcomes:

Upon successful completion of this course student will be able to:

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing
    goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage the internet marketing campaign for achieving defined marketing
    goals and objectives
  • Determine the most lucrative online marketing strategies for acquisition, conversion,
    and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and
    the effectiveness of marketing strategies, tactics, and campaigns
  • Leverage new models in business and e-commerce to increase profitability.
  • New techniques in Market Research, including Regression Analysis (modeling cause and
    effect), Conjoint Analysis (valuing attributes and measuring preference), and Social
    Media Analytics.
  • Choose metrics to gauge and guide ongoing customer-centric efforts.

Career Opportunities:

Graduates of this program will be able to start their career with entry-level positions in medium to large-sized companies as  
Advertising administrator  
Advertising account executive  
Advertising and promotions coordinator  
Agency marketing department manager  
Assistant brand manager – advertising  
Correspondence and public inquiries manager  
Information service coordinator  
Internet communications manager  
Marketing consultant – advertising  
Online marketing manager  
Publicity administrator  
Sales and promotions coordinator  
Specialist – e-media advertising  
Tourism information technician  
Web communications administrator  
Web marketing administrator  
Course Duration:180 Hours


Are you ready to take the next step toward your future career?