Marketing – Digital Engagement Strategy

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Course Description:

This course introduces to the integrated digital marketing system. Students participating in
this course will gain in-depth knowledge of promoting brands and products on social
media, search engine marketing, online analytics, mobile apps, text messaging and
emerging forms of digital platforms. Students will also learn how to create successful
campaigns and messages designed specifically for each kind of channel. As digital
marketing rapidly evolves to be the central pan of marketing in today’s global environment,
understanding and leveraging this powerful tool is essential for all marketing professionals
and business people aimed at achieving business goals such as acquiring, converting, and
retaining online customers.

Course Outline:

Course Outline:  
Word Level 1 and Level 2  
Excel Level 1 and Level 2  
Introduction to Marketing  
Introduction to Analytics  
Marketing in a Connected World  
Customer Segmentation and Journey Mapping  
Online Advertising and Programmatic Trading  
Search Engine and Performance Marketing  
Paid Search  
Social Media Marketing  
Innovation and Change Management  
CRM Strategies  
Digital Transformation Strategy  
Omni-channel Retailing  
Content Creation and Curation  
Web and Conversion Analytics  
Project – Digital Engagement Strategy  

Course Outcomes:

Upon successful completion of this course student will be able to:

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing
    goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage the internet marketing campaign for achieving defined marketing
    goals and objectives
  • Determine the most lucrative online marketing strategies for acquisition, conversion,
    and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and
    the effectiveness of marketing strategies, tactics, and campaigns
  • Leverage new models in business and e-commerce to increase profitability.
  • New techniques in Market Research, including Regression Analysis (modeling cause and
    effect), Conjoint Analysis (valuing attributes and measuring preference), and Social
    Media Analytics.
  • Choose metrics to gauge and guide ongoing customer-centric efforts.

Career Opportunities:

Graduates of this program will be able to start their career with entry-level positions in medium to large-sized companies as  
Advertising administrator  
Advertising account executive  
Advertising and promotions coordinator  
Agency marketing department manager  
Assistant brand manager – advertising  
Correspondence and public inquiries manager  
Information service coordinator  
Internet communications manager  
Marketing consultant – advertising  
Online marketing manager  
Publicity administrator  
Sales and promotions coordinator  
Specialist – e-media advertising  
Tourism information technician  
Web communications administrator  
Web marketing administrator  


Course Duration:52 Weeks ( 1300 Hours )

Do you have more questions?

Contact us

208-4900 Sheppard Avenue East Toronto, Ontario, M1S 4A7. CANADA


Unit #110, 350 Rutherford Road South Plaza 2, Brampton, Ontario, L6W 4N6 CANADA


305- 5001 Yonge street, North York, Ontario, M2N 6R9,Canada


Unit #402- 90 Burnhamthorpe West, Mississauga, Ontario, L5B 3C3



Are you ready to take the next step toward your future career?